RetainleyLoyalty That Lifts Cart Value
How Soulflower used Retainley’s cashback burn slabs, signup rewards and build-your-own bundles to raise AOV and repeat intent — without ever running a flat discount.
The challenge
Soulflower had steady traffic and strong brand recall, but faced familiar D2C bottlenecks:
- Customers hesitated to add multiple products to cart.
- Loyalty rewards were underutilised or redeemed inefficiently.
- New and complementary products struggled to get trial adoption.
- Heavy discounting wasn’t an option due to margin sensitivity.
The goal was to increase cart value and repeat intent without relying on flat discounts.
The Retainley approach
Instead of pushing coupons, Soulflower used Retainley’s cashback-led loyalty mechanics to guide smarter purchase behaviour.
1. Cashback burn slabs to lift AOV
Retainley was configured to allow up to 10% cashback redemption only on orders above ₹299.
Result: customers naturally added more items before redeeming cashback, increasing AOV without visible discount pressure.
2. Optimised signup cashback
A ₹50 cashback on signup replaced aggressive first-order discounts.
Result:
- Higher-quality signups.
- Better conversion without attracting low-intent users.
- Controlled reward costs from day one.
3. Build-your-own bundles (BYOB)
Customers were encouraged to create personalised bundles instead of buying single SKUs.
Result:
- Higher perceived value.
- Increased multi-product carts.
- Improved trial of secondary and niche products.
4. Smart checkout add-ons
Retainley enabled targeted checkout nudges, such as: “Add 100ml Facewash at ₹99.”
Result:
- Higher attachment rate.
- Better cross-sell performance.
- Deeper baskets without friction.
“Retainley transformed our loyalty program — user friendly, efficient, and backed by great support. We saw a 30% jump in LTV and highly recommend it to growing businesses.”Abhishek GuptaVP of Growth, Soulflower
The outcome
- Higher average order value driven by cashback slabs and bundles.
- Better loyalty utilisation with controlled burn limits.
- Increased product trial without over-discounting.
- More repeat-friendly behaviour built into the purchase flow.
Soulflower didn’t increase discounts. They re-engineered loyalty using Retainley.
Why it worked
Retainley helped Soulflower shift from discount-led growth to behaviour-led retention — by turning cashback into a decision-making nudge, controlling burn limits to protect margins, embedding loyalty directly into the cart and checkout, and removing the need for coupons and manual campaigns.
The bigger picture
Retention isn’t about giving more rewards. It’s about giving the right reward, at the right time, for the right action. With Retainley, Soulflower built a loyalty system that increased AOV, improved repeat intent, and scaled without operational overhead.
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