Turning First-Time Buyers into Long-Term Oral Care Loyalists

The Challenge

Perfora operates in a highly competitive oral care market dominated by FMCG giants. While traffic and first-time purchases were strong, the brand faced a familiar D2C challenge:

• Low repeat purchase visibility post first order

• Over-reliance on flat discounts and coupons

• No structured way to reward loyalty without hurting margins

• Limited engagement after checkout

Perfora needed a retention-first system that could work seamlessly with their custom ecommerce setup—without adding friction to checkout or overwhelming customers with codes.

The Retainly Solution

Perfora implemented Retainly’s custom loyalty and cashback plugin to build a unified customer retention engine across signup, purchase, and referrals.

What Was Implemented

1. Signup & First-Purchase Cashback

• Instant wallet credit on signup

• Cashback earned on every successful order

• Wallet balance visible directly inside the user account

2. One-Click Cashback Redemption

• Customers can apply wallet coins directly from cart

• No coupon codes, no manual steps

• Burn limits ensure controlled discounting

3. Referral & Referee Program

• Reward both referrer and referee automatically

• Cashback credited post successful order

• Referral journeys tracked end-to-end inside Retainly

4. Unified Wallet Experience

• Central wallet showing available coins & transaction logs

• Clear visibility of earned vs redeemed rewards

• Builds trust and repeat engagement

5. AI-Driven Communication (Retention Nudges)

• Cashback reminders

• Burn prompts at checkout

• Re-engagement nudges post inactivity

How It Works (Customer View)

Earn

• Cashback on every purchase

• Referral rewards when friends order

Burn

• Apply wallet coins in one click

• No coupon stacking confusion

• Predictable, capped discounts

Repeat

• Incentivized to return without waiting for sales

• Loyalty baked into the buying journey

Why This Worked for Perfora

1. Higher Repeat Intent Without Discount Dependency
Cashback feels like a reward, not a markdown—protecting Perfora’s premium brand positioning.

2. Cleaner Checkout Experience
No coupon hunting. No failed codes. Just apply rewards instantly.

3. Margin-Safe Growth
Burn limits ensure Perfora controls how much cashback can be redeemed per order.

4. Zero Manual Ops
No coupon creation
No segmentation hacks
No reconciliation headaches

Once live, Retainly runs in the background.

The Outcome

• Stronger post-purchase engagement

• Improved visibility into repeat customer behavior

• A scalable loyalty system aligned with Perfora’s growth goals

• Retention built into the product experience—not pushed via offers

The Bigger Picture

For Perfora, retention isn’t about offering more discounts.
It’s about rewarding loyalty at the right moments—signup, purchase, and advocacy.

Retainly helped Perfora move from:
One-time buyers → Repeat customers → Brand advocates

Book a free one-on-one consultation – in this 15-minute session, we’ll break down a custom CRO and business analysis we’ve prepared accordingly for your brand, and show you exactly how to optimize your setup for maximum impact.