From One-Time Buyers to Loyal Members with Retainley
The Problem
Smars Jewellery was driving quality traffic, but repeat purchases were inconsistent.
New users had no strong reason to return
Repeat customers were treated the same as first-time buyers
Manual discounts were hurting margins
Loyalty existed, but it wasn’t structured or scalable
Traffic was coming in — trust and retention weren’t compounding.
The Retainley Solution
A Smart Loyalty Program Built for Growth
Retainley was implemented as an end-to-end loyalty engine, covering the entire customer lifecycle:
Signup rewards to convert visitors into members
Cashback on every purchase (no coupons, no friction)
Referral rewards for both referrer and referee
LTV-based membership tiers to reward long-term customers better
All rewards apply automatically, with controlled burn limits to protect margins.
How It Works
Customers earn cashback on every order
Cashback can be redeemed with defined limits
As customers spend more, they move up tiers
Higher tiers unlock better earn & burn benefits
Referrals bring in new users who start earning from day one
No coupon codes. No manual segmentation. No operational overhead.
The Outcome
With Retainley, Smars Jewellery unlocked:
Higher repeat purchase rate
Increased average order value (AOV)
Stronger customer lifetime value (LTV)
Predictable, controlled discounts
A premium loyalty experience aligned with the brand
Retention became a growth lever, not a cost center.
Why Retainley Works
Retention doesn’t come from more offers.
It comes from better reward logic.
Retainley helps brands:
Reward loyalty, not just orders
Protect margins while increasing repeat revenue
Turn signup, purchases, and referrals into long-term value